Visual Communication
Work With Me
Hi, I’m Serena! I turn complex ideas into clear visual stories that stick. As a neuroscience researcher, UX designer and creative entrepreneur, I help educators, business owners and leaders make messages memorable through strategic visual metaphors.
Why Visual Metaphors Work
Your audience is overwhelmed. Cut through the noise.
Visual metaphors transform abstract concepts into instant understanding. Whether you’re explaining brain health to caregivers or productivity tips to executives, the right visual makes complex ideas click immediately *and* stick long-term.
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Case Studies
Building Engaged Audiences Through Visual Storytelling
- Grew 6,000+ followers across platforms
- by making neuroscience and personal growth accessible to busy professionals.
- Top posts reached 14,000+ views.
Health Communication That Resonates
- Used visual storytelling and design thinking to make brain health concepts accessible for community leaders, educators, volunteers & caregivers.
- Featured in LA Times front page
- Reached 500+ community members
- Partnered with the Boston Age Strong Commission.
Fundraising & Marketing Success Through Strategic Design
- Visual design and kickstarter landing page strategy helped drive $19,000+ in funding
- exceeding goals by 90%.
- Secured funding and partnership with top corporations and educational institutions for design-thinking competition
Community Success Stories
“Rena’s pieces are immaculate. Always something valuable you can start using right away.”
“Very well put together and thought out and most importantly helpful… makes goal setting seem much more attainable.”
“Does an amazing job of helping us take the mental pressure off while still taking actionable steps.”